The ‘quiet luxury’ trend, particularly among ultra-high-net-worth (UHNW) individuals, is gaining momentum as a response to the desire for understated elegance, exclusivity and timeless design. Quiet luxury moves away from overt displays of wealth and instead emphasizes craftsmanship, high-quality materials, and thoughtful, subtle design – where luxury is felt, not flaunted. This trend aligns with values of sustainability and longevity, which have become increasingly important to affluent buyers who seek lasting value rather than trend-drive opulence.
The quiet luxury trend is likely to continue evolving, focusing even more on personalized, bespoke experience and spaces that reflect individual lifestyles without the need for visible status symbols. UHNW buyers are gravitating towards:
Bespoke Architecture: Homes that integrate local craftsmanship, unique materials and discreet luxury features like hidden technology or custom finishes.
As environmental concerns grow, UHNW individuals are likely to place even greater emphasis on sustainability. Quiet luxury will increasingly prioritize: energy efficiency, eco-friendly materials and designs that minimize environmental impact while still offering high-end comfort. Homes built with eco-friendly materials and energy-efficient systems such as passive house principles, advanced insulation and solar integration will become the standard.
Ethically Sourced Materials: the use of rare but sustainably sourced materials (like reclaimed wood, locally quarried stone, or responsive harvested natural fibers) will play a key role in quiet luxury, where the story behind the materials adds to their value.
Private, Exclusive Spaces: privacy and security are becoming key concerns with more attention paid to secluded locations, gated communities or private access homes.
Timelessness Over Trends: instead of following fleeting design trends, UHNW clients are drawn to architecture and interior designs that are timeless and maintain their value for decades.
Circular Economy Practices: buyers may seeks custom furniture and decor made from recycled or repurposed high-end materials, focusing on longevity and reducing waste.
Increased Personalization and Customization: quiet luxury is all about individually, and this trend will likely see:
Bespoke Everything: from custom-built homes tailored to exact specifications, to on-of-a-kind art installations, or tailor-made furnishings, the emphasis will be on unique creations that reflect personal taste rather than mass produced luxury.
Artisanal Craftsmanship: the demand for handmade, artisanal work will continue to grow with UHNW clients valuing pieces that have personal meaning or connections to local heritage and culture. Expect collaborations with master craftspeople and artists to flourish.
Greg Lomas, Director
Photo: Nick Ballon